Data After Life: The Protection of Users’ Development of their Digital Identity

Con­tract law in Europe cur­rent­ly has lit­tle grasp on the bal­anc­ing of inter­ests of social media users, their heirs, plat­forms, and soci­ety at large, which means that plat­forms play a key role in deter­min­ing how dig­i­tal lega­cies are han­dled. A human rights per­spec­tive can offer start­ing points for reforms that do more jus­tice to the pro­tec­tion of dig­i­tal iden­ti­ties of social media users.