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  3. Science and Health Journalists in the Health Communication Continuum: Working towards Improved Skills and Capacities in South Africa and Namibia
UJ Press

Science and Health Journalists in the Health Communication Continuum: Working towards Improved Skills and Capacities in South Africa and Namibia

  • Nkosinothando Mpofu(author)
Chapter of: Perspectives on Health Communication from Selected Sub-Saharan African Contexts(pp. 95–128)
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TitleScience and Health Journalists in the Health Communication Continuum:
SubtitleWorking towards Improved Skills and Capacities in South Africa and Namibia
DOIhttps://doi.org/10.36615/9780906785058-04
Landing pagehttps://ujonlinepress.uj.ac.za/index.php/ujp/catalog/view/182/1008/6608
Licensehttps://creativecommons.org/licenses/by-nc/4.0
CopyrightNkosinothando Mpofu
PublisherUJ Press
Published on2024-11-01
Short abstract

The recognition of the role of science and health reporters in the value chain of social and behavioural change communication continues to gain momentum in Africa. Recent developments in health information access have shown that health and science reporters play an important role in bridging the gap between ‘the voice of science’, the ‘voice of the state’ and the public who have to use the information in decision-making.

Long abstract

The recognition of the role of science and health reporters in the value chain of social and behavioural change communication continues to gain momentum in Africa. Recent developments in health information access have shown that health and science reporters play an important role in bridging the gap between ‘the voice of science’, the ‘voice of the state’ and the public who have to use the information in decision-making. This science communication role requires specific capacities and capabilities to repurpose and contextualise messaging and to disaggregate communication tools and platforms to reach different audiences. Although they are such important health communication stakeholders, their actual place in the health communication continuum continues to be mostly misunderstood and overlooked. This poses challenges for them in accessing the appropriate skills and capacity-building opportunities. Using a qualitative approach, this chapter explores the systemic and capacity challenges of science and health reporters during the Coronavirus disease 2019 (COVID-19) pandemic in South Africa and Namibia. The chapter argues that understanding the capacity and capability needs of science and health journalists is the starting point towards skills enhancement and more effective science and health journalism.

Page rangepp. 95–128
Print length34 pages
LanguageEnglish (Original)
THEMA
  • GTC
BISAC
  • LAN004000
  • MED078000
Locations
Landing PageFull text URLPlatform
PDFhttps://ujonlinepress.uj.ac.za/index.php/ujp/catalog/view/182/1008/6608Landing pagehttps://ujonlinepress.uj.ac.za/index.php/ujp/$$$call$$$/api/file/file-api/download-file?submissionFileId=6608&submissionId=182&stageId=5Full text URLPublisher Website
Contributors

Nkosinothando Mpofu

(author)
https://orcid.org/0000-0002-8903-8851

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UK registered social enterprise and Community Interest Company (CIC).

Company registration 14549556

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