Communicating HIV/AIDS Biomedical Prevention Strategies Amongst Young Urban Women

In sub-Saharan Africa, the HIV epidemic continues to affect females aged between 15 and 49 years disproportionately more than males. The overall objective of the study was to establish how communication about PrEP influences HIV/AIDS preventative behaviour amongst young women, specifically to establish sources and the framing of PrEP information for young women.

In sub-Saharan Africa, the HIV epidemic continues to affect females aged between 15 and 49 years disproportionately more than males. The overall objective of the study was to establish how communication about PrEP influences HIV/AIDS preventative behaviour amongst young women, specifically to establish sources and the framing of PrEP information for young women. The health belief model underpinned the study as well as the two-step flow theory. The study used a qualitative research approach. Convenience sampling was used. Data was analysed thematically and presented in the form of narratives. The study determined that communication on PrEP influences young urban women to accept PrEP. Health facilities act as key sources of information on PrEP. Radio, television and newspapers were found to be reinforcers of PrEP information. Young urban women with multiple sex partners were found to have deeper social and peer- based networks that help to create PrEP awareness. The research findings will likely inform HIV/AIDS advocacy organisations on the importance of communication within social networks in strengthening PrEP discourse.