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William Moorcroft, Potter: Individuality by Design

  • Jonathan Mallinson (author)
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TitleWilliam Moorcroft, Potter
SubtitleIndividuality by Design
ContributorJonathan Mallinson (author)
DOIhttps://doi.org/10.11647/OBP.0349
Landing pagehttps://www.openbookpublishers.com/books/10.11647/OBP.0349
Licensehttps://creativecommons.org/licenses/by-nc/4.0/
CopyrightJonathan Mallinson
PublisherOpen Book Publishers
Publication placeCambridge, UK
Published on2023-08-31
ISBN978-1-80511-053-8 (Paperback)
978-1-80511-054-5 (Hardback)
978-1-80511-055-2 (PDF)
978-1-80511-059-0 (HTML)
978-1-80511-058-3 (XML)
978-1-80511-056-9 (EPUB)
Short abstractWilliam Moorcroft (1872-1945) was one of the most celebrated potters of the early twentieth century. His career extended from the Arts and Crafts movement of the late Victorian age to the Austerity aesthetics of the Second World War. Rejecting mass production and patronised by Royalty, Moorcroft’s work was a synthesis of studio and factory, art and industry. He considered it his vocation to create an everyday art, both functional and decorative, affordable by more than a privileged few: ‘If only the people in the world would concentrate upon making all things beautiful, and if all people concentrated on developing the arts of Peace, what a world it might be,’ he wrote in a letter to his daughter in 1930.
Long abstractWilliam Moorcroft (1872-1945) was one of the most celebrated potters of the early twentieth century. His career extended from the Arts and Crafts movement of the late Victorian age to the Austerity aesthetics of the Second World War. Rejecting mass production and patronised by Royalty, Moorcroft’s work was a synthesis of studio and factory, art and industry. He considered it his vocation to create an everyday art, both functional and decorative, affordable by more than a privileged few: ‘If only the people in the world would concentrate upon making all things beautiful, and if all people concentrated on developing the arts of Peace, what a world it might be,’ he wrote in a letter to his daughter in 1930. 'William Moorcroft, Potter: Individuality by Design' is a pioneering study by Jonathan Mallinson, Emeritus Fellow of Trinity College, Oxford. It follows the career of William Moorcroft through a wealth of private papers, letters and diaries, business correspondence and published reviews in newspapers, trade magazines and art journals. Richly illustrated with examples of his pottery, it explores what lay behind the unique impact of work sought by museums and treasured in homes the world over. The book examines an artist’s very individual response to the turbulent half century in which he worked. It will appeal to both specialists and general readers with an interest in pottery, the decorative arts, and the cultural history of the times.
Print length412 pages (xiv+398)
LanguageEnglish (Original)
Dimensions178 x 29 x 254 mm | 7.01" x 1.14" x 10" (Paperback)
178 x 32 x 254 mm | 7.01" x 1.26" x 10" (Hardback)
Weight964g | 34.00oz (Paperback)
1186g | 41.83oz (Hardback)
Media119 illustrations
OCLC Number1399167439
LCCN2022361432
THEMA
  • WFN
  • AFT
  • AKP
  • AGA
BIC
  • AFP
  • WFN
  • AFT
  • AK
  • HBTB
  • HBLW
BISAC
  • CRA028000
  • DES003000
  • DES009000
  • ART015100
LCC
  • NK4210.M624
Keywords
  • art
  • Arts and Crafts
  • biography
  • cultural history
  • decorative arts
  • industry
  • Moorcroft
  • pottery
  • production
Contents

Introduction: William Moorcroft, Potter

(pp. 1–6)
  • Jonathan Mallinson

1. 1897–1900: The Making of a Potter

(pp. 7–30)
  • Jonathan Mallinson

2. 1901–04: The End of the Beginning

(pp. 31–50)
  • Jonathan Mallinson

3. 1905–09: Experiment and Adversity

(pp. 51–70)
  • Jonathan Mallinson

4. 1910–12: Approaching a Crossroads

(pp. 71–92)
  • Jonathan Mallinson

5. 1912–13: Breaking with Macintyre’s

(pp. 93–114)
  • Jonathan Mallinson

6. 1913–14: A New Beginning

(pp. 115–136)
  • Jonathan Mallinson

7. 1914–18: The Art of Survival

(pp. 137–162)
  • Jonathan Mallinson

8. 1919–23: A Lone Furrow

(pp. 163–184)
  • Jonathan Mallinson

9. 1924–25: Recognition of the Artist Potter

(pp. 185–206)
  • Jonathan Mallinson

10. 1926–28: Re-negotiating the Future

(pp. 207–230)
  • Jonathan Mallinson

11. 1929–31: No Ordinary Potter

(pp. 231–258)
  • Jonathan Mallinson

12. 1932–35: Individuality and Industrial Art

(pp. 259–290)
  • Jonathan Mallinson

13. 1936–39: Pottery for a Troubled World

(pp. 291–326)
  • Jonathan Mallinson

14. 1939–45: Adversity and Resolution

(pp. 327–356)
  • Jonathan Mallinson

Conclusion: Individuality by Design

(pp. 357–368)
  • Jonathan Mallinson
Locations
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Contributors

Jonathan Mallinson

(author)
Emeritus Professor of French at University of Oxford
https://www.mod-langs.ox.ac.uk/people/jonathan-mallinson

Jonathan Mallinson is Emeritus Professor of Early Modern French Literature and Fellow of Trinity College, Oxford. He has written extensively on prose fiction, comedy and satire of the seventeenth and eighteenth centuries, and has edited works by Molière, Voltaire and Graffigny. His interest in British art pottery and its reception dates back many years.

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