| Title | The Promise—and Risk—of a Career in TikTok |
|---|---|
| Contributor | Lauren Kaori Gurley (author) |
| DOI | https://doi.org/10.32376/3f8575cb.68604abd |
| Landing page | https://www.mediastudies.press/pub/gurley-promise/ |
| Publisher | mediastudies.press |
| Published on | 2021-07-15 |
| Short abstract | KEONDRA IS 20 years old, lives in St. Paul, Minnesota, and until the coronavirus pandemic hit, worked as a cashier at the Midwestern hardware chain Menards. She also has more than 770,000 followers on TikTok as @Keondra.K. |
| Long abstract | KEONDRA IS 20 years old, lives in St. Paul, Minnesota, and until the coronavirus pandemic hit, worked as a cashier at the Midwestern hardware chain Menards. She also has more than 770,000 followers on TikTok as @Keondra.K. In the fall of 2018, after graduating from high school, Keondra downloaded TikTok on her iPhone and started filming short videos of herself dancing, lip-syncing, and cosplaying alone in her bedroom, which is covered in posters, one of the Japanese woodblock print The Wave and others of the K-pop band BTS. |