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The Promise—and Risk—of a Career in TikTok

  • Lauren Kaori Gurley (author)
Chapter of: Social Media & the Self: An Open Reader

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Metadata
TitleThe Promise—and Risk—of a Career in TikTok
ContributorLauren Kaori Gurley (author)
DOIhttps://doi.org/10.32376/3f8575cb.68604abd
Landing pagehttps://www.mediastudies.press/pub/gurley-promise/
Publishermediastudies.press
Published on2021-07-15
Short abstractKEONDRA IS 20 years old, lives in St. Paul, Minnesota, and until the coronavirus pandemic hit, worked as a cashier at the Midwestern hardware chain Menards. She also has more than 770,000 followers on TikTok as @Keondra.K.
Long abstractKEONDRA IS 20 years old, lives in St. Paul, Minnesota, and until the coronavirus pandemic hit, worked as a cashier at the Midwestern hardware chain Menards. She also has more than 770,000 followers on TikTok as @Keondra.K. In the fall of 2018, after graduating from high school, Keondra downloaded TikTok on her iPhone and started filming short videos of herself dancing, lip-syncing, and cosplaying alone in her bedroom, which is covered in posters, one of the Japanese woodblock print The Wave and others of the K-pop band BTS.