The Promise—and Risk—of a Career in TikTok

Lauren Kaori Gurley (author)

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Title	The Promise—and Risk—of a Career in TikTok
Contributor	Lauren Kaori Gurley (author)
DOI	https://doi.org/10.32376/3f8575cb.68604abd
Landing page	https://www.mediastudies.press/pub/gurley-promise/
Publisher	mediastudies.press
Published on	2021-07-15
Short abstract	KEONDRA IS 20 years old, lives in St. Paul, Minnesota, and until the coronavirus pandemic hit, worked as a cashier at the Midwestern hardware chain Menards. She also has more than 770,000 followers on TikTok as @Keondra.K.
Long abstract	KEONDRA IS 20 years old, lives in St. Paul, Minnesota, and until the coronavirus pandemic hit, worked as a cashier at the Midwestern hardware chain Menards. She also has more than 770,000 followers on TikTok as @Keondra.K. In the fall of 2018, after graduating from high school, Keondra downloaded TikTok on her iPhone and started filming short videos of herself dancing, lip-syncing, and cosplaying alone in her bedroom, which is covered in posters, one of the Japanese woodblock print The Wave and others of the K-pop band BTS.

KEONDRA IS 20 years old, lives in St. Paul, Minnesota, and until the coronavirus pandemic hit, worked as a cashier at the Midwestern hardware chain Menards. She also has more than 770,000 followers on TikTok as @Keondra.K.

In the fall of 2018, after graduating from high school, Keondra downloaded TikTok on her iPhone and started filming short videos of herself dancing, lip-syncing, and cosplaying alone in her bedroom, which is covered in posters, one of the Japanese woodblock print The Wave and others of the K-pop band BTS.