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Shape Shifting Across Social Media

Chapter of: Social Media & the Self: An Open Reader

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Metadata
TitleShape Shifting Across Social Media
ContributorBrittany I. Davidson(author)
Adam N. Joinson (author)
DOIhttps://doi.org/10.32376/3f8575cb.d8e1a45b
Landing pagehttps://www.mediastudies.press/pub/davidson-shape/
Licensehttps://creativecommons.org/licenses/by-nc/4.0/
Publishermediastudies.press
Published on2021-07-15
Short abstractIndividuals change and adapt their behavior according to their social situation (e.g., transitioning from work to home).
Long abstractIndividuals change and adapt their behavior according to their social situation (e.g., transitioning from work to home). However, how does this shape shifting of self-presentations and identity translate into various online platforms? This exploratory study utilizes a novel and mixed methodological approach to better understand user behavior across social media platforms. We interviewed 22 participants and employed a repertory grid technique to reveal deeper similarities and differences in behavior across various online platforms. We found that users had a variety of strategies for managing multiple audiences across multiple platforms. Almost all participants actively separated their professional (e.g., LinkedIn) and social (e.g., Facebook or Instagram) oriented platforms typically by self-censorship of posts rather than utilizing audience management tools. Via the repertory grid technique, we revealed a number of more subtle nuances of how participants reflect on how and why they maintain a number of social media identities.
Contributors

Adam N. Joinson

(author)