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How I Read, a History; or "San Francisco Banking Contains No Trans Fats"

  • Stephanie Bahr (author)
Chapter of: How We Read: Tales, Fury, Nothing, Sound(pp. 73–82)

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Metadata
TitleHow I Read, a History; or "San Francisco Banking Contains No Trans Fats"
ContributorStephanie Bahr (author)
Landing pagehttps://punctumbooks.com/titles/how-we-read-tales-fury-nothing-sound/
Licensehttps://creativecommons.org/licenses/by-nc-sa/4.0/
CopyrightBahr, Stephanie
Publisherpunctum books
Published on2019-07-18
Long abstractIn the fall of 2007, I went to a café in The Mission district to bang my head against the assigned readings for my graduate-level introduction to literary theory. As I encountered Stanley Fish’s reader-response theory for the first time, I noticed a rather clever bit of advertising over the coffeeshop’s ATM: “San Francisco Banking Contains No Trans Fats.” Of course, I chuckled to myself, since banking — at SF Bank or elsewhere — will never contain any trans fats. Nor any calories neither! It seemed an apt bit of satirical advertising for a place so full of health-conscious preachers and diet-craze converts. Amused, I continued my reading.
Page rangepp. 73–82
Print length10 pages
LanguageEnglish (Original)
Contributors

Stephanie Bahr

(author)