| Title | Opening the Locker |
|---|---|
| Subtitle | Constructing the Design Identity |
| Contributor | Katie Sickman (author) |
| DOI | https://doi.org/10.21983/P3.0085.1.07 |
| Landing page | https://punctumbooks.com/titles/the-south-station-hoard/ |
| License | https://creativecommons.org/licenses/by-nc-sa/3.0/ |
| Copyright | Sickman, Katie |
| Publisher | punctum books |
| Published on | 2014-12-27 |
| Long abstract | Graphic design is a powerful yet often overlooked medium to enhance, strengthen, and amplify communication. Given the varied and unique content of this book, I knew my part would be a tricky but vitally important component. When I was brought in on this project it was well beyond the conceptual stage and near full maturity and completion. As such my creative connection had to be created rather than naturally developed alongside the structural framework guiding the work. I read through the available material and listened to the project collaborators’ descriptions with attentive interest in order to gain a creative foothold. Slowly, the artistic and visual organization began to materialize.The first draft was, admittedly, somewhat plain and derived from a traditional outlook on book design and layout. Some of this was simply trying to arrange larger details—typefaces, leading, margins, etc.—before approaching the more intimate details for each chapter. Some of this was also an uncertainty of the collaborators’ expectations and already formed visions of the final product. The first draft was met with helpful critique and more insight into the aesthetic. Sometimes, when a client is unable to express their envisioned visual outcome, it helps to show them what they don’t want so as to reveal what they do want. Armed with new creative direction I continued development. |
| Page range | pp. 97–105 |
| Print length | 9 pages |
| Language | English (Original) |